Juice Beauty is a clinically validated skincare and makeup brand widely regarded as one of the original pioneers of the clean beauty movement. Built on the belief that organic ingredients can outperform conventional beauty, the brand centers around its proprietary SuperJuice Complex, an antioxidant-rich botanical juice base that replaces the water or petroleum derivatives found in traditional skincare. Vegan, cruelty-free, and sustainably minded, every formulation is organic, clinically proven, and crafted with intention.
overview
OUR ROLE
After Juice Beauty had been on pause for several months, our team stepped in as a key digital marketing and social brand-building partner — introducing a fresh strategy, new creative direction, and original content to set a new energy and look for the brand. Alongside this, we brought thoughtful community management to reactivate relationships and nurture the audience back to life.
OUR SERVICES
Social Strategy & Management
Creative Direction
Community Management
Influencer Strategy
Campaign Oversight
Newsletter & SMS Campaigns
OUR RESULTS
1M+ views since relaunch
4K+ new followers acquired in the first quarter
Added 250+ broadcast channel members within the first two months
Increased Klaviyo deliverability score from 8 to 80
NOTABLE CAMPAIGNS
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New Rituals Giveaway
We host strategic social media giveaways designed to come alongside our products—strengthening brand pairings, increasing engagement, and driving sales.
Our “New Rituals” giveaway generated over 10,000 views, with 70+ shares and 60+ saves, expanding reach while fostering genuine community interaction.
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Reintroducing juice beauty to the world
After a period of quiet, Juice Beauty was ready to come back — and we made sure it was worth the wait. We rebuilt the brand's Instagram presence from the ground up with a fresh visual identity, intentional content strategy, and a warm, engaged community, generating 12.5K interactions on the first social post of relaunch.
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Education
At Juice Beauty, education is at the heart of our mission. We believe that truly effective clean beauty starts with understanding what’s in your products. Through clear, accessible guidance on clean ingredients, sustainable practices, and skin health, we empower customers to make informed, confident choices. By sharing knowledge and inspiring curiosity, we help people not just use products, but embrace a lifestyle rooted in clean, conscious beauty — with our Winter Skin Guide receiving 5.6K interactions.
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Seasonal Sale
We design and execute seasonal sales campaigns across social media, newsletters, and SMS to maximize reach, drive conversions, and engage audiences at key moments.
Our recent Fall Sale campaign reached 7,300 views across social platforms, connecting with both new and loyal customers while boosting engagement and sales.
