Juice Beauty is a clinically validated skincare and makeup brand widely regarded as one of the original pioneers of the clean beauty movement. Built on the belief that organic ingredients can outperform conventional beauty, the brand centers around its proprietary SuperJuice Complex, an antioxidant-rich botanical juice base that replaces the water or petroleum derivatives found in traditional skincare. Vegan, cruelty-free, and sustainably minded, every formulation is organic, clinically proven, and crafted with intention.

overview

OUR ROLE

We stepped in as a key social and brand-building partner to introduce a fresh strategy and rejuvenate organic social as well as other digital marketing needs.

SERVICES

  • Social Strategy

  • Social Management

  • Campaign Oversight for key restaurant launches 

  • Product Seeding to prominent chefs and influencers 

  • Newsletter and SMS Campaigns 

  • Brand Collaborations 

  • Affiliate Marketing

  • Editorial Content   

OUR RESULTS

  • Instagram Follower Growth: +53.7% over the course of 10 months

  • Email Revenue Increased by 157% in comparison to previous 10 months

  • A new email test successfully doubled click through on a key revenue touchpoint and click through rate increased from 7.5% to 14.8%.

NOTABLE CAMPAIGNS

  • Shake Shack

    • Oversaw campaign Launch and Creative Assets

    • All posts and amplification drove up to 13.8 million impressions across social media

    • Campaign content generated over 1,400 comments, predominantly expressing support and excitement for Zero Acre’s’ launch in Shake Shack NYC

  • Key Chef and Influencer Gifting

    Gifted product to prominent chefs and influencers including Molly Baz, Dan Churchill, Gabe Kennedy, Mei Lin, Tim Hollingsworth, Chef Bae, Kevin Lee, Gregory Gourdet and Sophie Dalah.

  • Nova Hospitality

    • Supported restaurant group launch for Nova Hospitality in ATX, restaurants include: The Well, Ten Ten and Devil May Care

    • Oversaw creative direction for collaborative content between both partner channels

    • Oversaw email campaigns to launch partnership

  • Impact Report

    • Oversaw creative direction for Zero Acre impact report campaign for social and newsletter

    • Social Post Plays: 4,528

    • 75.1% open rate on newsletter

  • Mill x Leath x Zero Acre Giveaway

    • Oversaw creative direction and coordinated giveaway across partner channels

    • Video generated over 12.7k Video Plays, 300 likes and 192 comments

  • Michael Tchao

    • Nurtured and supported gifting with chef Michael Tchao

    • Tchao organically incorporated Zero Acre in numerous cooking videos

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